From my previous post, I’ve proven to you that the top 20 Global Twitter raking are mostly taken up by celebrities. What do they have in common? Why people follow them? What makes their lives so interesting to follow?
They have stolen the media limelight in many ways. The common traits that I observed are:
- Most influential: Oprah, Puff Daddy, Lance Armstrong
- Scandalous/Out of the ordinary: Britney Spears, The Kutchers (Ashton & Demi Moore)
- Famous TV personalities: Ryan Seacrest, Oprah, Ellen Degeneres
- Very talented and sexy: Ashley Tisdle, Mariah Carey, Miley Cyrus, Coldplay, John Mayer
- Has a personal brand tv/radio show: Miley Cyrus, Ryan Seacrest, Kim Kardashian (Keeping Up with The Kardashians)
Apart from getting to hear or see on media, people like to hear it PERSONALLY from the real person,the celebrity, of their side of the story. Let me share with you my joy when a member of the estrangedband replied to one of my tweet:
My reaction: GROUPIE. I even attended the Baybeats event to watch them perform live and bought a CD!
Simply put, the 2-way interaction demonstrated above has shown the power of building customer-audience relationship and engaging a customer to connect and support your products and services.
It doesn’t matter whether you are a newly start-up or an established company – everybody deserve a slice of pie (target audience) in the social media networks. What matters is your social media marketing strategy.
But if you really want to learn from celebrities, I would recommend you to follow the pros like RyanSeacrest, KimKardashian, Oprah and TheEllenShow. Cheers!
Oh, btw Miley Cyrus deleted her Twitter account!

