It’s very unlikely I would do this… But I can’t help to share this e-mail I received from Wesourze.com:

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A Little mistake that cause a company losing 37% sales per day.
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What is this little mistake that very likely you are making also?

The little mistake is:

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Misunderstanding of Email Marketing & Email Blasting
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Many of us Wrongly think that Email Blasting equals to Email Marketing.

If you are only doing Email Blasting, you are wasting time & effort in Marketing.

Email Blasting is useless but Email Marketing is powerful.

You may ask: “What is the difference?”

98% of companies are Email Blasting / Email Broadcasting to their database & try to generate sales, I know you are one of them. STOP this!

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These are characteristics of Email Blasting:
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i. The email content is focus on selling company product.
ii. It is a one time, unplanned email message.
iii. The marketing effect is very less.

Yet, Email Marketing is a well-planned marketing campaign that is executed by companies to achieve long term & impactful marketing effect. This approach is very mature in US market, yet companies in Asian countries are losing out for not implementing it or implementing it correctly. Many of them think Email Blasting / Email Broadcasting is Email Marketing.

Email Marketing consists of well-planned sequence of email messages that will be sent out according to day intervals that are pre-set. These email messages are a mixture of sales message (20%) & valuable information (80%) to your client. Besides, a complete Email Marketing campaign also includes a Subscription Area in corporate website to capture visitors email & information.

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How are you able to capture the email & information?
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The idea is straightforward. By providing them value-adding incentive (such as discount coupon, regular update of useful information), they are willingly  provide you the information. In this case, your email marketing campaign start to function as a Customer List Building machine. It automatically collects visitor contacts for you 24 hours per day.
Imagine as time passes by, you have 50,000 customers in your database, how useful this database is.

Remember, a sequence of email messages has long-lasting effect on your clients brain. (That’s why Advertisors has NEVER advertise only ONCE). Whenever they need your service, they think of you.

To summarize, a real Email Marketing campaign has the following characteristics:
i. The email content is more of education message instead of sales-oriented message
ii. It consists of minimum 6 email messages in a complete sequence
iii. It is a well-planned campaign
iv. The result is 250% – 680% better than Email Blasting
v. The marketing effect stays in subconscious of your clients no matter they are aware of it or not
vi. It is building customer list for you even when you are sleeping.

For Your Business Success,
Web Development & Marketing Specialist
Wesourze Pte Ltd
www.wesourze.com

Notice how they used the AIDA method:

(Attention)
An eye-catching header is used, “A Little mistake that cause a company losing 37% sales per day.” This header is also the subject title of the e-mail – concise, benefit-oriented and objective.

(Interest)
They started by addressing the problem areas by sharing with the recipient characteristics of the right method.

(Desire)
So are you convinced that you should be improving your e-marketing strategies now?

(Action)
Sadly, none. But their piece always teasing and provoking. You will itch to click on the website to find out more of who they are. I did!

Now, in my opinion how this piece differ from sales letters pitch:
(1) The content are not too “pushy”. The sentence structure derive from a question pertaining to the message they want to portray to the intended recipient.
(2) Short and sweet. (I like concise context!)
(3) They sent to the right recipient. (Yeah, their research proves that they know how to push the right buttons!)

The message I gathered?
Wesourze.com is a specialist. They know more than you, reliable and you could trust their capabilities. I’m thinking their objective is to allow their readers to consider about them in deep thoughts? There’s no call-to-action!

Wesourze.com is a web designing company. Most certainly I don’t have any intentions to build a professional website now and I do not know how I got subscribed to their e-mail list. However, as a practicing marketer, I value marketing strategy tips from any source.  Anyhow, I like receiving their e-mails because every time is a mind-boggling piece!

Don’t get me wrong – not promoting the website – but recommending you to learn from the best practices. Good things are meant to be shared, eh? Enjoy!