Tag Archives: AIDA

Oct15

Do you face the problem of knowing how to use Twitter but don’t know what to tweet?

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Do you face the problem of knowing how to use Twitter but don’t know what to tweet?

I know this sounds crazy… but believe it or not, it’s the most common problem businesses face today.

The top 5 most BORING tweets ever! You will never want to bother:

  1. This product was just released today so check it out – so what if it’s new? What about the newness will benefit me?
  2. Somebody has just reviewed my product so read it – big deal?
  3. My product was mentioned in an article check it out – I’ve already seen it, so why repeat?
  4. Read more about this product (link) here. - ignore…
  5. I just want to tell you so many features about this product. – why should I listen to you?

Sounds familiar? Are these the main reason why your business opened a Twitter account? Worry not, because there’s no right or wrong to doing things strategically. However, you should consider using the AIDA method : Attention, Interest, Desire and Action. Let’s paraphrase the most boring tweets to make them sound more interesting in 140-characters:

  1. This product was just released today so check it out Freshly oven baked. Something is sizzling in the news stands today. (link)
  2. Somebody has just reviewed my product so read it The Newspapers have proven that my product is worth your 5 bucks even if it’s really 3 bucks. Read why! (link)
  3. My product was mentioned in an article check it out Newspaper reported today that my product could prolong your youthful skin. Read this (link)
  4. Read more about this product (link) here. Do you face the problem of knowing how to use Twitter but do not know what to tweet? This could be the solution (link).
  5. I just want to tell you so many features about this product. Now you can meet your clients everywhere around the world at the convenience of your own room. (link)

Do the revised ‘tweets’ all sound like the five wives and a husband – What, Why, Who, When, Where, How?

The real art to using Twitter relies on your copywriting skills!  If you can hone your copywriting skills and use it appropriately on Twitter, you could eventually capture your share of the pie and convert followers to be your customers!

Jun27

Meet the people in the office I’d like to sucker punch in the face

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Meet the people in the office I’d like to sucker punch in the face

More often when you meet people on a daily basis, you tend to establish some form of love-hate relationship with them. The love-hate relationship is built upon interchanging information through work or when socializing during break time. Here are five bizarre types of people I’d love to punch them hard in the face when I get a chance.

(1) Superficial Social Network Newbies: One who appears to be totally swept off by the fad. Opened multiple accounts just to mention a few: Facebook, WordPress, Twitter, LinkedIn, Technorati, etc… so as not to feel left out. Completely mondo stoked and thrived online day and night searching for common people from his network and extended networks. Added them to his friends list. Grew the networks to gain target audiences. Writes message with no personal touch and publishes info that lack Attention, Interest, Desire and Action (AIDA). Nobody really cares. He thinks that’s just business. Little did this type know that such mentality qualifies for the Marketing Spam community.

(2) Selfish Bastards: A free-spirited lazy fella who lives by the day and applied the same policy at work.  Superb at delegating work to others. Doesn’t care how the work will be done as long as it gets done. Doesn’t bother to act with sense of urgency and always delegates work at the very last minute. Deserves a wall plaque statement for making others doing the work look bad because they can’t meet these Selfish Bastards’ unrealistic dateline. Could be a bug when in the state of panic. Wouldn’t care less sparing a thought to others.

(3) Socks Face: A typical introvert who has a talent in keeping updated logs of people’s personal affairs. This one can be regularly seen anywhere near a group of gossip-mongers. Spies on anybody  particularly those independent of the standard office culture. Has a flair in asking rhetorical questions and annoying people. Already honed a championship medal for best tricks up the sleeves at dumb-pretense and eavesdropping. Grew deep roots at their comfort zone but never interested at own job scope. The more you shy away from them, the more they are attracted to you like bees to honey. You wish this type would stay at home and rot in a hole.

(4) Conflicted Diva: One who makes myths believable. Very narrow-minded and is always having difficulties accepting themselves. Often, their perceptions are blinded with envy of others who appear to be better off them on the surface. From a third person’s view, seems like people sympathize Conflicted Diva but indiscreetly scrutinized this type of their inability to accept reality. It would be nice to chat along and hear this type mutters sarcastic remarks but only at themselves.

(5) Syndicate Hoe : One who often mix work with personal interest and their projects often involve a weakling with a heart of gold as a ‘runner’ for their syndication. Very persistent at getting their syndicate activities done during office hours even though the weakling is very tied up. Their persistence is comparable to callus layering the surface of their skin — never shy to ask favors one too many a time.

These characters are merely musings of my own. No pun intended.